Case Study: FRANKI builds a high-performing B2B marketing engine with Remap Online

FRANKI builds US B2B marketing with Remap Online, reaching 178 million monthly active users

The customer, franki, is a venture capital-backed startup competing with Yelp in the US restaurant review space. Their challenge was to build an entire business-to-business (B2B) marketing capability from the ground up to target restaurant owners and promote their new video-based advertising platform. They engaged the vendor, Remap Online, to develop a full strategy and execution plan.

Remap Online implemented a comprehensive five-step solution for franki, which included building a digital content strategy, developing a website with conversion tracking, creating advertising creative, and launching sophisticated multichannel campaigns on Google, LinkedIn, Instagram, and Facebook. The results were a clear and positive return on ad spend (ROAS), successfully finding restaurant owners in California and encouraging them to use franki's platform. The vendor's efforts also provided significant value, realizing a very competitive cost per lead and building the brand through best-in-class creativity.

FRANKI