Case Study: King streamlines global ad resizing and versioning with ReMake

King - Customer Case Study

King is a major player in interactive entertainment, known for games like Candy Crush and Diamond Diaries. As it marketed mobile games to audiences around the world, it needed a faster way to handle thousands of content pieces in many languages, resized for different formats and screens. ReMake helped address this challenge with its content versioning and resizing platform, including Design IQ.

ReMake plugged into King’s existing workflow to speed up versioning, localization, resizing, and approvals for video and static assets. A team of ReMakers handled quality assurance on resized files, while King only needed to review and approve the results. The partnership has already delivered more than 1,000 approved assets across 17 international campaigns and 195 in-app adverts.

King