Case Study: Large Pharmaceutical Company uncovers executive connections to strategic accounts with RelPro

Large Pharmaceutical Company - Customer Case Study

Large Pharmaceutical Company needed to deepen penetration of its top strategic accounts by gaining intelligence on key executives and uncovering new internal connections. Their sales operations team initiated a relationship analysis and engaged RelPro (RelPro and Data Services) to apply relationship connectivity and analytics tools to accelerate these key relationships.

RelPro’s data services analyzed a representative list of accounts, mapped connections from the client’s board and executives to target companies, and helped prioritize outreach opportunities while surfacing engagement routes through trade associations, philanthropic affiliations, and industry events. As a result, RelPro enabled the sales team to propose meaningful new relationship-building options, make previously unknown introductions, and begin assessing their full key-account base.