Case Study: Rusty boosts organic traffic and revenue with Reload Media’s customised replatforming strategy

Rusty increases organic revenue 280% with Reload Media

The customer, Rusty, an iconic Australian surf lifestyle brand, faced the challenge of migrating its e-commerce website from Magento 1 to Shopify without losing the organic search traffic and revenue that were crucial to its business. The vendor, Reload Media, was tasked with creating a custom replatforming strategy to mitigate this risk, especially with the site launch scheduled just one month before the critical Christmas period.

Reload Media implemented the solution by first conducting a full SEO audit and then working closely with Rusty's developers to create a custom migration plan. This strategy successfully protected high-value keywords and optimized pages for new opportunities. The results were a 100% increase in organic traffic and a 280% increase in organic revenue for the customer following the migration.

Rusty