Case Study: Henne achieves 240% subscriber list growth with Reload Media

Henne grows subscriber lists 240% with Reload Media

Henne, a Melbourne-based fashion brand, sought to build a loyal subscriber base to support its model of frequent, limited-edition collection drops. The brand partnered with digital marketing agency Reload Media to understand customer lifetime value and build a highly qualified email database through a profitable and sustainable strategy.

Reload Media implemented an omnichannel digital marketing strategy focused on optimizing email sign-up forms by testing different incentives. This solution successfully drove substantial growth for the brand. The measurable results included an 85% increase in website traffic, a 240% growth in its subscriber list, and a 224% increase in revenue.

Henne