Case Study: Akubra Hats achieves stronger growth and brand reach with Reload Media

Akubra Hats boosts net ecommerce sales 30% with Reload Media

Akubra Hats, an iconic Australian heritage brand, partnered with Reload Media to expand its digital presence and connect with new, multi-generational audiences beyond its traditional customer base. The challenge was to build on its 150-year history and recent brand refresh to drive growth while staying true to its iconic character, requiring a more agile and diversified digital marketing strategy.

Reload Media implemented a full-funnel media strategy that balanced demand capture with demand creation, utilizing platforms like YouTube, TikTok, Meta, and Pinterest. This audience-led approach, combined with seasonal strategic flexing, delivered significant results. Reload Media helped drive a 30% year-on-year increase in net ecommerce sales at a 7.3x blended ROAS, alongside a 122% increase in top-of-funnel traffic and a 267% rise in add-to-carts.

Akubra Hats