Relixir
4 Case Studies
A Relixir Case Study
Rebel Fund, a venture capital firm, faced a challenge with its lack of visibility in AI-powered answer engines for key discovery queries. They were not appearing in searches made by YCombinator founders seeking funding, which risked losing leads to top competitors. They partnered with the vendor Relixir for an Answer Engine Optimization (AEO) strategy to address this issue.
Relixir implemented a two-part strategy that combined traditional SEO with AI search campaigns. This involved creating targeted content, closing keyword gaps, and automating blog generation. The results were significant, with Rebel Fund's AI mention rate increasing by 12.4% and achieving a 14.8% share of voice, placing them third behind major funds. They earned over 600 citations and consistently appeared in top AI search results, going from being invisible to a major player in their space.