Case Study: LAER Real Estate scales recruiting from 20 to 3,000 targets with Relitix

LAER Real Estate adds 3,000 targeted recruits in under 20 minutes with Relightix

LAER Realty, a major real estate brokerage led by owner/broker Stacey Alcorn, faced a significant bottleneck in its elite recruiting efforts. Despite having a proven strategy for agent acquisition, the manual process of scrubbing and uploading data limited the team to adding just 20 prospects per day. To break this "access ceiling" and scale their growth, they turned to the vendor Relitix and its Agent Performance Pro and API products.

By implementing Relitix, LAER Realty automated its data workflow, allowing it to add 3,000 targeted recruiting contacts in under 20 minutes instead of a full day. The Relitix platform also enabled a new level of psychological precision in its outreach by leveraging Prospect Theory to target agents feeling the most pain, which resulted in a record volume of appointment requests. The measurable results included 100% clean data imports and the new ability to use data for both recruiting and agent retention.

LAER Real Estate