Case Study: Century 21 North sharpens recruiting decisions with Relitix

Century 21 North sharpens recruiting with Relightix using 2–6 transaction agent targeting

Century 21 North, a real estate brokerage in the Pacific Northwest, faced a challenge in recruiting agents due to incomplete data and generic outreach. Their regional manager, Patrick Johnson, needed a deeper, real-time view of agent performance to have more informed negotiations. They partnered with Relitix and its Agent Performance Pro product to bridge this insight gap.

Using Relitix, the team shifted to a strategy of verified intelligence, surgically targeting high-potential agents and tracking them with real-time alerts. This solution eliminated blind recruiting conversations and cut manual research time. As a result, Century 21 North successfully maintained a consistent pipeline of experienced agents and entered every meeting empowered with current data, maximizing their growth potential even in a tough market.

Century 21 North