Case Study: DTLR creates an engaging in-store radio experience with Reliant Solutions

DTLR Employs Reliant Platform to Align Brand with Customers’ Lifestyle

DTLR, a leading urban fashion retailer, sought to enhance customer engagement by aligning its brand more closely with its music-oriented demographic. The challenge was to rapidly implement an online radio station that could stream both in-store and online. DTLR partnered with Reliant Solutions to utilize the Reliant Platform and its Music Player application to meet this need.

Reliant Solutions implemented its cloud-managed Reliant Platform, allowing DTLR to deploy the DTLR Radio application as a swift software upgrade without new hardware. The solution was deployed across all 100+ stores in under a month. The results were an overwhelming success, creating an industry-leading live radio station that streams music, news, and promotions, deeply engaging customers and even becoming an official stop for artists promoting new music.

DTLR