Case Study: Vallarta Supermarkets achieves improved store assortment optimization with RELEX Solutions

Vallarta Supermarkets to Optimize Store Assortments with RELEX Solutions

Vallarta Supermarkets, a regional U.S. grocer with 55 stores and about 30,000 SKUs, needed to improve assortment planning, store layout, and space utilization while accounting for local preferences and growth goals. The company selected RELEX Solutions and its space and assortment planning capabilities, with implementation support from Logic, to help better match products to stores and improve efficiency.

RELEX Solutions will provide data-driven insights to optimize category and product space allocation, refine store-specific assortments and planograms, and improve product availability. The expected results include stronger sales, better margins, reduced supply chain costs, and more efficient use of store space, supporting Vallarta Supermarkets’ customer-first mission.

Vallarta Supermarkets

John Sellers

SVP of Merchandising