Case Study: M.Video achieves significant inventory savings and tailored store assortments with RELEX Solutions' behavioral clustering

Success with Behavioral Clustering for Built-in Appliances

M.Video, Russia’s largest consumer electronics retailer with 379 stores across 161 cities and $4.3B in revenue, faced a growing merchandising challenge: relying on estate-wide averages left many stores with incorrect assortments, poor inventory balance and inconsistent replenishment. As the chain expanded, management needed a way to group stores by actual customer behavior to tailor space, assortments and inventory to local demand.

M.Video partnered with RELEX to deploy behavioral clustering, piloting on TVs then rolling the approach to the top 20 categories and a formal review of ovens and panels. By standardizing space bands and creating five customer-driven store clusters (e.g., gas vs. electric preferences and color mix), they tailored assortments and replenishment. Results included an 11% sales lift in the TV pilot, 12% stock-turn improvements, up to 12% inventory-turn gains in some stores, about $260K saved across the estate for the category, and better on-shelf availability and customer experience.

M.Video

Egor Bakharev

Head of Competence Centre of Category Management