Case Study: Rituals achieves unified end-to-end supply chain planning and optimized availability with RELEX Solutions

Rituals to Unify Upstream and Downstream Supply Chain Planning and Optimization with RELEX

Rituals, the wellbeing beauty brand, selected RELEX Solutions to help unify its upstream and downstream supply chain planning as it expands globally. The Dutch cosmetics company needed a single end-to-end planning approach across stores, e-commerce, distribution, and production to improve forecast accuracy, inventory control, and supply chain efficiency while supporting growth in Europe and Asia-Pacific.

RELEX Solutions will provide Rituals with integrated forecasting, replenishment, sales and operations planning, and production planning capabilities. The solution is expected to improve product availability, reduce stockouts and excess inventory, lower carrying and spoilage costs, and create better alignment between demand and production across Rituals’ 36-country operation.

Rituals

Mark Hoppenbrouwers

Senior Director Global Planning & Supply Development