Case Study: Laopodaren achieves consumer-centric assortment and better store service with RELEX Solutions

Ningbo Laopodaren to Shift to Consumer-Centric Assortment Strategy with RELEX

Laopodaren, a Chinese specialty snack retailer with more than 1,000 franchise stores, wanted to move away from decentralized product and supply decisions toward a consumer-centric assortment strategy. To support this shift, it selected RELEX Solutions to improve forecasting and replenishment, strengthen store standardization, and better serve local customer demand.

RELEX Solutions is implementing its forecasting and replenishment capabilities to help Laopodaren centralize decision-making and optimize inventory across franchise stores. The expected results include more accurate demand forecasts, fewer stockouts and excess inventory, improved sales, and higher customer satisfaction, while also providing stronger support for franchisees and more consistent service across stores.

Laopodaren

Zhenqin Yuan

Founder