Case Study: Marimekko achieves 22% DC inventory reduction and 22% turnover increase with RELEX Solutions

Marimekko by TRB Managing a Complex, Global, Multichannel Supply Chain

Marimekko, the Finnish design house known for bold patterns, operates a complex global, multichannel business with around 144 stores in 40 countries and a single distribution center in Finland. Rapid growth, multiple manufacturers across Europe and Asia, and manual planning in an ERP that lacked forecasting left the company with frequent out-of-stocks on best-selling lines and high inventory levels.

Marimekko implemented RELEX starting in 2011, centralizing planning, automating replenishment for its directly run stores and later developing a sales & operations planning process focused on regional demand. The solution cut DC inventory by 22%, helped increase company turnover by 22%, reduced store stock and out-of-stock situations, and sped up replenishment — benefits amplified by assigning a system expert to maximize the tool’s potential.

Marimekko

Mari Nenonen

Supply Chain Manager