Case Study: FEMSA Proximity improves demand forecasting and planning with RELEX Solutions

FEMSA Proximity Expands Relationship with RELEX to Predict Demand and Improve Planning

FEMSA Proximity, the multi-format division, was looking to improve product availability and strengthen demand forecasting by reducing manual planning work and better identifying complex demand patterns. To address these challenges, FEMSA Proximity expanded its relationship with RELEX Solutions, using RELEX’s AI-driven supply chain and retail planning technology.

RELEX Solutions will help FEMSA Proximity improve forecast accuracy, inventory management, and replenishment by automating planning processes and using advanced forecasting capabilities such as halo and cannibalization analysis. The expected impact includes better product availability and freshness, lower shrink and obsolete inventory, reduced working capital, and greater planning efficiency and customer loyalty.

FEMSA Proximity