Case Study: Apotek Hjärtat achieves unified, data-driven promotional planning with RELEX Solutions

Apotek Hjärtat From Spreadsheets to Unified AI-Driven Platform Transforming Promotional Operations at Scale

Apotek Hjärtat, Sweden’s largest private pharmacy chain, was struggling to manage promotional operations across more than 400 stores and its e-commerce channel using 150+ spreadsheets. This created manual work, data errors, and poor coordination between marketing, supply chain, and finance, making it hard for the company to understand campaign performance and plan promotions effectively. RELEX Solutions provided the promotions platform used to replace this fragmented process.

RELEX Solutions implemented a unified, AI-driven promotions platform that connected campaign planning, execution, forecasting, and replenishment into a single source of truth. The result was a full rollout without a pilot, better cross-functional collaboration, fewer errors, and real-time visibility into promotion performance and ROI. Apotek Hjärtat saved 48 hours of manual work per promotion cycle, cut planning time from about two days to half a day, and improved campaign availability across its stores and online channel.

Apotek Hjärtat

Maria Markström

Head of Campaigns