Case Study: KICKS achieves better supply chain visibility and reduced lost sales with RELEX Solutions

KICKS Unlocking Supply Chain Visibility with RELEX Diagnostics

KICKS, a leading Nordic beauty retailer with 230 stores and e-commerce operations across Sweden, Norway, and Finland, was struggling with frequent stockouts, lost sales, and limited visibility into the root causes of availability issues. The company needed a faster, more data-driven way to diagnose supply chain problems and improve collaboration across teams, so it turned to RELEX Solutions and RELEX Diagnostics.

RELEX Solutions implemented RELEX Diagnostics in just two weeks, giving KICKS automated analysis of inventory and order data to pinpoint stockout drivers and guide corrective actions. The results included a 1.8% improvement in on-time store deliveries within six months and a 34% reduction in lost sales value linked to late deliveries, while also uncovering key issues such as under-forecasting and delivery delays that helped strengthen supplier accountability and internal processes.

Kicks

Linda Borg

Supply Chain Super User