Case Study: WatchGuard generates $1.7M in partner pipeline with Relevize

WatchGuard Generates $1.7M in Partner Pipeline with Relevize

WatchGuard, a provider of security solutions, faced challenges in generating enough pipeline for its channel partners and achieving low partner utilization of sponsored funding. They partnered with the vendor Relevize and its demand generation platform to address these issues.

The Relevize solution executed advertising campaigns for partners at scale, driving leads directly to them while providing WatchGuard with full campaign visibility. This resulted in a $1.7 million partner pipeline and a 38x return on investment. Relevize also achieved a 100% adoption rate from WatchGuard's partners and a 50% lead-to-meeting rate.

WatchGuard

Jennifer Reed

Director Field Marketing