Case Study: Ecommerce Platform achieves scalable global e-commerce growth with Relevance Lab

Re-Designing and Re-inventing an E-Commerce Website Migration

Ecommerce Platform worked with Relevance Lab to migrate from an old, cumbersome ecommerce system to a newer, more scalable and flexible online shopping experience. The customer needed a cost-effective migration that could handle rich content assets, support third-party integrations, and deliver a better experience across different regions and devices.

Relevance Lab implemented a solution using Demandware’s cloud-based commerce platform and AEM for web content management, including content migration, workflow refinement, custom search, payment options, language selection, responsive design, and Google Analytics integration. The result was a more flexible and user-friendly environment with significantly reduced release cycles, enabling software releases in less than 3–6 months, along with increased ecommerce sales, traffic, revenue, and broader international reach.