Case Study: Zachys Wine achieves global auction buzz and international media coverage with Relevance International

Zachys Wine earns over $50 of international media coverage with Relevance International

The customer, Zachys Wine, faced the challenge of launching its brand in Europe with its first London auction and generating new international interest. To achieve this, they engaged Relevance International to execute a digital media outreach program targeting global luxury lifestyle press and establish key spokespeople as media commentators.

Relevance International managed the global communications strategy, setting up press offices and securing high-quality coverage in top-tier international media. They also launched online live auctions and optimized Zachys' digital presence for search engines. The campaign resulted in over $50 million worth of coverage from over 20 countries, including features in the Wall Street Journal and the New York Times, successfully retargeting a global audience of ultra-high-net-worth individuals to drive conversions.

Zachys Wine