Case Study: The Peebles Corporation elevates Affirmation Tower’s profile with Relevance International

The Peebles Corporation secures NBC, FOX News and CBS coverage with Relevance International

The Peebles Corporation, a real estate developer, partnered with Relevance International to elevate the public profile of its proposed Affirmation Tower skyscraper. The challenge was to position the project as a must-have for Manhattan's landscape and highlight its historic significance as New York’s first majority Black-developed and designed skyscraper during a competitive RFP process.

Relevance International launched a comprehensive PR and digital marketing campaign that secured prominent broadcast and print media coverage, along with a social media strategy to broaden the conversation. This effort resulted in sustained media presence for the project, making it a talking point in a gubernatorial election and leading to its selection as a potential future headquarters for the Mid-Manhattan NAACP chapter.

The Peebles Corporation