Relevance International
26 Case Studies
A Relevance International Case Study
The customer, Tamarkin Co., faced the challenge of positioning itself and its founder as a leader in the New York City residential real estate market. Their goals were to increase awareness of their new development portfolio, educate the market on their unique dual role as architect and developer, and elevate the profile of their founder. They engaged Relevance International to implement a strategic public relations campaign to address these needs.
Relevance International executed a targeted PR strategy that included securing corporate profile opportunities, pitching market expertise, and crafting trend stories. This solution generated over 225 media placements, including top-tier coverage in outlets like The New York Times and The Real Deal, achieving a reach of over 119 million monthly visitors. Relevance International successfully launched key projects and supported significant press for the customer's developments.