Relevance International
26 Case Studies
A Relevance International Case Study
Premier Estate Properties, a South Florida boutique brokerage specializing in luxury homes, faced increased competition during a historic market boom. They engaged Relevance International, a top global PR and digital marketing agency, with the challenge of breaking through the noise to elevate their brand from a local name to a nationally recognized entity and dominate press coverage on a national stage.
Relevance International implemented a media plan targeting national and local press to reach high-net-worth buyers. The solution successfully differentiated the brokerage and showcased its listings in elite outlets. The results for Premier Estate Properties were significant; Relevance International generated over 31 stories and 244 million impressions in under a year, secured numerous feature property stories in The Wall Street Journal, and grew media results quarterly even in down markets.