Case Study: Porto Montenegro boosts global awareness and luxury destination demand with Relevance International

Porto Montenegro secures over £2 million in coverage with Relevance International

Porto Montenegro, a premier luxury super-yacht destination in Montenegro, enlisted Relevance International to introduce its two newest residential neighborhoods, Boka Place and Synchro Yards. The challenge was to generate global awareness and excitement for these developments, promote inward tourism and investment, and create a sense of urgency among ultra-high-net-worth individuals.

Relevance International executed a comprehensive multi-market PR campaign featuring strategic media events in key global cities and press trips with prominent publications. The results included securing over £2 million in advertising value equivalency across major markets and extensive coverage in top-tier outlets like the Financial Times and Forbes, successfully positioning Porto Montenegro as a leading Mediterranean destination.

Porto Montenegro