Case Study: Ori achieves top-tier media coverage and strategic partnerships with Relevance International

Ori earns coverage in The New York Times and Fast Company with Relevance International

The customer, Ori, a robotics-driven lifestyle brand, faced the challenge of generating widespread awareness across real estate, design, business, and tech audiences for its innovative furniture and technology. They tasked their vendor, Relevance International, with securing press coverage, obtaining developer testimonials, and launching new partnerships to support their direct-to-consumer launch.

Relevance International developed a strategy to originate post-COVID storylines on urban living innovation and facilitate high-level interviews and partnership discussions. This solution successfully generated top-tier media coverage in outlets like The New York Times and Fast Company, secured key developer testimonials, and announced a major hospitality partnership with Marriott International.

Ori