Case Study: Lamda Development achieves global awareness and luxury unit sellout with Relevance International

Lamda Development boosts The Ellinikon with Relevance International, driving 600MM digital impressions

Relevance International was engaged by Lamda Development, a leading real estate developer in Greece, to raise international awareness and generate consumer and investor momentum for The Ellinikon, a massive new smart city project. The challenge was to build global public support and excitement for this large-scale urban regeneration development, which required positioning it as a premier destination to live, work, and invest.

Relevance International conceived and executed a global PR and digital marketing campaign targeting key regions worldwide. The solution involved securing top-tier media coverage and running a paid digital campaign, which successfully positioned The Ellinikon as the world's most anticipated real estate development. The results were significant, including press coverage reaching 23% of the global population, 169 articles, $10 million in PR value, and 600 million digital impressions, which contributed to a complete sellout of available luxury units.

Lamda Development