Case Study: La Liste boosts global awareness with Relevance International

La Liste earns 176 press placements and 1.2 billion impressions with Relevance International

The customer, La Liste Hotels, Restaurants and Pastry Shops, had little to no brand awareness in global markets and a limited budget for its international campaigns. Relevance International was tasked with generating awareness for its 2023 Top 1000 Restaurant Awards, Pastry Shop Awards, and the launch of its Hotels brand.

Relevance International developed a global PR strategy focused on securing exclusive content placements with high-quality publications in the UK, US, and Europe. The results were 176 press placements and over 1.2 billion impressions, including key interviews in top-tier outlets. The campaign's success led to Relevance International being appointed as La Liste's international press office of record.

La Liste Hotels, Restaurants and Pastry Shops