Case Study: House 39 boosts awareness and leasing with Relevance International

House 39 drives 3,686 weekly Instagram impressions with Relevance International

The customer, House 39, a luxury rental residence in New York City, sought to establish itself as the city's leading brand and drive leasing. Their challenge was to increase awareness of their high-end apartments, curated lifestyle service, and luxury amenities to drive traffic to their website and secure leases. They enlisted the vendor, Relevance International, for public relations and digital marketing services.

Relevance International implemented a strategy focused on promoting resident events, running Instagram contests, and highlighting the building's unique neighborhoods and design. The solution successfully increased social media engagement, with the House39 Instagram page receiving an average of 3,686 weekly impressions and three website clicks daily. The results were so positive that House 39 retained Relevance International to oversee their social media strategy even after the building was fully leased.

House 39