Case Study: Dezer Development achieves global luxury buyer reach with Relevance International

Dezer Development drives 110 media placements with Relevance International

The customer, Dezer Development, a South Florida residential developer, faced the challenge of driving pre-sales for its Bentley Tower project and elevating it above Miami's crowded luxury market. They also needed to promote their innovative 'Dezervator' car elevator system. They engaged Relevance International for a PR and digital marketing solution.

Relevance International executed an international PR and social media campaign that positioned the CEO as a thought leader and portrayed the residence as aspirational. The results included 110 media placements that reached a global buyer base, successfully promoting Dezer as an innovation leader and establishing the property as a premier branded residence.

Dezer Development