Case Study: Concierge Auctions achieves record luxury real estate media visibility with Relevance International

Concierge Auctions earns 4.1B impressions in 2021 with Relevance International

The customer, Concierge Auctions, faced the challenge of establishing itself as the premier luxury real estate auction firm. They needed to handle daily media relations, lead viral campaigns, and generate newsworthy angles to grow their visibility. The vendor, Relevance International, provided comprehensive PR and digital marketing services as their agency of record to address this.

Relevance International implemented a strategic solution that secured high-profile TV segments and originated viral trends, such as popularizing virtual sales. This approach resulted in extensive media coverage, including dozens of weekly press hits and key CEO features. The measurable impact was significant, with 328 press placements and over 4 billion impressions in 2021, representing year-over-year increases of 34% and 29% respectively.

Concierge Auctions