Case Study: Beverly Hills Conference and Visitors Bureau boosts UK and Ireland visibility with Relevance International

Beverly Hills Conference and Visitors Bureau reaches 115 million users per month with Relevance International

The Beverly Hills Conference and Visitors Bureau (BHCVB) partnered with Relevance International to address the challenge of positioning Beverly Hills as a distinct, safe, sustainable, and serene destination for travelers from the UK and Ireland, separate from its perception as part of Los Angeles.

Relevance International implemented a strategic campaign built on three core pillars: safety, sustainability, and serenity. This approach generated significant media coverage in key luxury and travel publications, achieved a monthly reach of over 115 million users, and laid the groundwork for future initiatives, successfully enhancing the destination's appeal in its target markets.

Beverly Hills Conference and Visitors Bureau (bhcvb)