Case Study: Lightspeed Commerce builds an AI-powered GTM motion with Relevance AI

Lightspeed Commerce builds an AI-powered GTM motion in 3 min with Relevance AI

Lightspeed Commerce, a technology company with over 1000 employees, faced the challenge of its go-to-market teams being stretched thin. They needed a way to scale operations intelligently and free up human employees to focus on high-value work. To address this, they partnered with Relevance AI to leverage its AI agents.

Relevance AI implemented a disciplined, stage-gated rollout of AI agents, starting with a pilot agent named Alex the AI BDR. This agent was designed to research prospects, craft outreach, handle replies, and seamlessly hand over qualified leads to human reps. The solution was built with security as a core principle and was informed by embedding Lightspeed's own deep internal expertise. As a result, Lightspeed successfully built company-wide trust in AI and is now extracting reusable components to accelerate new agents across various functions.

Lightspeed Commerce