Case Study: Canva transforms go-to-market work with Relevance AI

Canva uses Relevance AI to redesign go-to-market work in 3 min

Canva partnered with Relevance AI to integrate AI agents into its go-to-market operations, aiming to make complex processes simple and improve efficiency across marketing, sales, customer success, and support. Their challenge was to move beyond experimentation and fundamentally redesign how work gets done, focusing on tasks that were manual, time-sensitive, or difficult to personalize at scale without adding friction for their teams.

The solution from Relevance AI involved embedding AI agents directly into existing workflows like Slack and Salesforce, rather than introducing new point solutions. This approach, guided by clear principles and a strong partnership between GTM and IT teams, resulted in quick wins that saved time and built momentum, as well as more substantial bets that created lasting advantage. The measurable impacts included faster deal cycles, quicker onboarding, better prioritization, and time saved for reps, all achieved while maintaining strong security and governance from the start.

Canva