Case Study: Ovarian Cancer Research Alliance achieves 40,000 monthly free ad value with Relevance Advisors

Ovarian Cancer Research Fund drives $40,000 in monthly ad value with Relevance Advisors

Ovarian Cancer Research Alliance (OCRA), a leading charity funding ovarian cancer research, faced the challenge of effectively utilizing its Google AdWords Grant. With a lean team lacking specialized knowledge, OCRA was using less than 1% of its monthly allotted budget, generating minimal traffic. They turned to Relevance Advisors to manage the program and capitalize on the available advertising funds.

Relevance Advisors implemented a strategic solution, creating multiple campaigns around related topics beyond just ovarian cancer, expanding website content, and running nimble, geo-targeted campaigns for events. This approach dramatically increased clicks from 89 to over 45,000 per month. The performance qualified OCRA for Google Grants Pro, providing up to $40,000 in monthly ad value. In total, Relevance Advisors delivered over $3 million in ad value, achieving a 5,000% increase for the organization.

Ovarian Cancer Research Fund