Case Study: Monoprix digitizes promotions and boosts shopper engagement with relevanC

Premium French supermarket chain, MONOPRIX, chose relevanC to take their promotions digital

Monoprix, a premium French supermarket chain, faced a challenge when they decided to stop printing paper catalogues for ecological and economic reasons. They needed to digitize their promotional content while still effectively reaching their customers. They partnered with relevanC to create a digital solution for their promotions.

relevanC implemented a personalized digital storefront that integrated seamlessly into Monoprix's ecosystem, particularly their mobile app. The solution localized offers based on a user's store and personalized them using loyalty program purchase history. The results were highly successful, with customers favoriting over 3,000 promotions per week and showing significantly higher engagement times. relevanC’s platform provided valuable insights into user behavior and became a central hub for managing and publishing all of Monoprix's digital promotional content.

Monoprix

Sandrine Sainson

Director of Customer Experience