Case Study: Franprix boosts promotional ROI and customer loyalty with relevanC

How relevanC’s promotions personalisation technology enabled franprix to increase sales and create a loyal customer base

Franprix, a French supermarket chain, faced the challenge of increasing the ROI of its promotional campaigns and deepening engagement with its suppliers in a competitive retail market. To create a more loyal customer base, the company partnered with relevanC to implement its AI-driven promotions personalisation platform, which is powered by Google Cloud technology.

The solution from relevanC used BigQuery and AI algorithms to analyze customer data and generate highly targeted offers. This resulted in a dramatic increase in promotional campaign performance, delivering an additional €8 to €11 in revenue for every €1 invested and a fivefold increase in promotions uptake, while also providing suppliers with greater control and visibility over their campaigns.

Franprix

Arnaud Thorel

Omnichannel Client Marketing Director