Case Study: Heineken boosts conversions and customer engagement with relevanC

Heineken boosts conversions 20% with relevanC

Heineken, a major global brewer, faced the challenge of re-engaging a specific audience: customers who had previously purchased their beers but had not done so from the retailer GPA for at least a year. To address this, they partnered with the vendor relevanC to combine their first-party engagement data with GPA's loyalty program data for a targeted campaign.

The solution from relevanC involved a highly-targeted Retail Media campaign for World Hamburger Day, which utilized cross-segmentation of the combined datasets. This allowed Heineken to create personalized offers for distinct customer groups. The results were significant, including a 7.7 times higher conversion rate for recent buyers and, crucially, a 20% conversion rate from the previously disengaged "Shoppers" segment, successfully bringing them back to purchase Heineken products at GPA.

Heineken