Case Study: Casino Group enhances sustainability with relevanC's data visualisation platform

Casino Group unifies 60TB of data with relevanC to track eco-responsible sales

Casino Group, a major French grocery retail chain, needed to gain better visibility into the sales performance of its eco-responsible products to support its sustainability goals. Existing manual methods were inefficient and failed to provide a unified view across its various store brands. The group turned to its data insights provider, relevanC, and leveraged their DataHub platform to address this challenge.

relevanC modified its existing DataHub to ingest and categorize product data, creating a comprehensive visualization platform. This solution provided Casino Group with real-time insights, enabling the sustainability team to monitor sales trends and make more impactful decisions. The platform immediately revealed unexpected customer behaviours, such as increased eco-purchases on weekends. Following a successful implementation with the Franprix chain, relevanC is rolling out the solution across the entire Casino Group.

Casino Group