Case Study: Selected achieves faster retail execution across 26 stores with Relesys

Selected boosts retail execution across 26 stores in 6 countries with Relesys

The fashion retailer Selected, part of the Bestseller group, faced challenges with fragmented communication and inconsistent campaign execution across its 26 stores in six countries. Using emails and messaging apps led to missed briefs and a growing disconnect between HQ and store teams. To solve this, Selected partnered with vendor Relesys to implement its platform.

Relesys provided a centralized app for communication, task management, and visual merchandising guidelines. This solution resulted in faster campaign execution, stronger HQ-to-store alignment, and a positive shift in team culture. The measurable impact was significant, with 86% of employees being active users on the platform.

Selected