Case Study: Gina Tricot achieves passionate employees and accessible training with Relesys

How Gina Tricot is using digital training to elevate the employee onboarding experience, helping retain and grow their employees in the process

Gina Tricot, the Swedish fashion retailer, wanted to improve onboarding and training across more than 1900 employees in 160+ stores while dealing with outdated information and inconsistent, paper-based processes. With Relesys and its GinaNow app, the company looked to centralize communication, pre-boarding, and onboarding in one mobile platform that employees could access directly.

Relesys implemented a digital onboarding and training program through the GinaNow app, including the Smile Academy with structured pre-boarding, onboarding, and ongoing learning content. The result was more accessible, targeted, and engaging training, with a 98% performance rate for training, better access to up-to-date information, increased app activity, and more passionate, committed employees.

Gina Tricot

Sara Janström

Training Manager