Case Study: Pernod Ricard streamlines media updates and saves time with Releasd

Pernod Ricard - Customer Case Study

Pernod Ricard UK, a sales and marketing business in the wine and spirits industry, needed a streamlined way to keep external stakeholders informed about what was being said in the media about its brands, people, and company. Before using Releasd, the team relied on traditional formats with several emails and multiple attachments, which felt inefficient and inconsistent with the company’s digital and innovation-focused culture.

Releasd provided Pernod Ricard UK with one central place to gather and share media coverage, making it easier for the comms team and commercial team to access relevant updates quickly. According to Aurelie Kane, Communications & Corporate Affairs Director, Releasd “saves a huge amount of time” and has made the process “done and dusted really quickly,” with the commercial team now able to check coverage before customer meetings.

Pernod Ricard

Aurelie Kane

Communications & Corporate Affairs Director