Case Study: Dixons Carphone boosts engagement with Releasd

Dixons Carphone - Customer Case Study

Dixons Carphone’s Consumer PR team, led by Simon Dornan, needed a better way to share PR activity internally and with senior stakeholders in a highly commercial business. Before using Releasd, they relied on emails with attachments and PowerPoint decks that were often too long or static to drive engagement.

Using Releasd, the team could present their work on a single, dynamic, and easy-to-digest page instead of sending bulky presentations. The result was far better engagement, more positive feedback on how polished the content looked, and stronger buy-in across the team and agency, with internal stakeholders much more likely to respond to the work.

Dixons Carphone

Simon Dornan

Head of Consumer PR