Case Study: Avid achieves stronger channel partner engagement and revenue growth with RelayWare

Avid - Customer Case Study

Avid, the world’s leading provider of audio and video technology, wanted to build a world-class global channel partner program that would give partners 24/7 access to information, tools, resources, and training while unifying multiple business units under one brand. To meet its timeline and channel-management needs, Avid selected RelayWare and its partner portal and external partner relationship management platform.

RelayWare implemented a phased, integrated solution for Avid, including portal design, Salesforce CRM integration, and multi-channel communication tools such as email, social, mobile, and localized content. The results included easier partner engagement, faster access to resources, increased channel recruitment, stronger collaboration, improved productivity, and accelerated revenue growth and profitability, with Avid calling RelayWare a major competitive advantage.

Avid

Stephan Rollins

Director