Case Study: Praxis achieves automated omnichannel promo content production with Relayter

Maxeda automates content across 330 stores with Relayter

The customer, Praxis, a well-known DIY retail chain under the Maxeda DIY Group, faced the challenge of producing a large volume of weekly marketing content across multiple channels. Their existing promotional data was not sufficient to begin automating this content creation process. They partnered with the vendor Relayter to find a solution.

Relayter implemented a solution by establishing data connections to the customer's PIM and DAM systems and creating a new single source of truth for promotion data. This allowed Relayter to create a content publishing hub that automated high-volume materials like online banners and POS print while supporting flexible workflows for creative projects. The results provided Praxis with a main publishing hub that kept all stakeholders in sync, ensured campaign data remained up-to-date throughout the process, and eliminated the loss of information during creative production.

Maxeda