Case Study: Jan Linders Supermarkets automates weekly POS materials and cuts promo production time with Relayter

Jan Linders Supermarkets cuts POS production time by 3.5 weeks with Relayter

Jan Linders Supermarkets, a Dutch grocery chain with over 60 stores, faced a challenge in managing its extensive promotion-based revenue. Their process for creating point-of-sale (POS) materials was cumbersome, involving manual data collection from Excel sheets and separate systems. They sought a solution to automate thousands of weekly, store-specific POS packages and integrate their promotional data with their new Microsoft Dynamics 365 ERP system. They partnered with Relayter for its content automation and marketing resource management (MRM) services.

Relayter implemented a seamless content automation solution that integrated with Jan Linders' ERP and space management data. This automated the design and production of all marketing materials, ensuring they were on-brand and customized for each store's layout. The results were significant: content time-to-market was reduced by 3.5 weeks, agency costs were cut by 50%, and paper consumption was greatly reduced. The Relayter system also saved several full-time employee equivalents in time for Category Management, Marketing, and Production.

Jan Linders Supermarkets