Case Study: Bol.com publishes its biggest holiday toys catalog with Relayter

How Bol.com publishes the biggest Holiday Toys Catalog with Relayter

Bol.com, part of Ahold Delhaize, is the number one online retailer in the BeNeLux region and publishes a large annual holiday toys catalog with input from more than 100 colleagues and teams. The company needed a way to coordinate thousands of products, align data with design, and collaborate smoothly with its marketing production agency CMN, so it turned to Relayter.

Relayter became the central project hub for Bol.com, bringing product data, design files, automated layout generation, and proofing workflows into one platform. With Relayter, Bol.com streamlined collaboration across departments, generated automated InDesign layouts, and supported creative enhancements like AR elements, stickers, and QR codes, helping the team produce a 196-page catalog efficiently and on-brand.

Bol.com

Sanne Braams

Senior Marketing Promotions Specialist