Case Study: Kruidvat improves promotion time-to-market with Relayter

How A.S. Watson improved the time-to-market of their promotions with Relayter

Kruidvat, part of AS Watson Benelux, runs weekly promotions across five brands and more than 1,600 stores in the Netherlands and Belgium. Managing large volumes of promotional data, creative work, approvals, and on-brand execution across flyers, magazines, POS materials, and digital channels created a complex time-to-market challenge, which the company addressed with Relayter’s marketing production and proofing workflow platform.

Relayter centralized promotional data into campaigns, publications, and smart templates, integrated with PIM, ERP, and DAM sources, and streamlined multi-stakeholder proofing in Adobe InDesign. As a result, Kruidvat and AS Watson improved promotional time-to-market, delivered content 52 times a year for five brands, and reduced production costs by over 25% while keeping campaigns on time and on brand.

Kruidvat

Erik Verwoert

Project Manager Promotions