Case Study: Vattenfall achieves personalized customer journeys and higher conversions with Relay42

This national energy company switched their strategy from channel-vision to one-to-one personalization at scale, using the Relay42 Platform

Vattenfall, one of Europe’s leading energy providers, wanted to become more customer-centric by personalizing journeys across web and paid media at scale. To do that, it worked with Relay42 and its Data Activation Platform/Orchestration Engine to connect channels and systems, improve personalization, and manage customer recognition and lead handling in a privacy-compliant way.

Relay42 implemented real-time journey orchestration, audience segmentation, identity resolution, and behavior-based lead scoring to tailor messaging and offers across channels. The results included a +12% increase in click-through rate, a +3% lift in conversion rate, +86% more leads, and a +4.2% increase in contract value; for the retention use case, Vattenfall also reduced churn by 1.12% and achieved an 888% ROAS.

Vattenfall

Mieke de Korte

Sr. Online Marketer