Case Study: NS increases conversions with Relay42

Ns Increases Conversions at Scale With Hyper-personalization

NS, the Dutch national rail and public transport operator, wanted to deliver highly relevant marketing to millions of monthly visitors while centralizing and scaling execution across channels. To do this, NS worked with Relay42 and its marketing orchestration platform to better coordinate personalized communication and reduce wasted spend from broad retargeting.

Using Relay42, NS automated and orchestrated personalized journeys across the website, email, display networks, and even television, delivering tailored offers and service updates in real time. The impact was strong: NS saw a 14.9% increase in conversion rate and a 776% lift in click-through rate on its personalized homepage, showing how Relay42 helped improve both customer experience and marketing performance.

NS

Ron Schneider

Head of Marketing & Sales